The Sustainabili-Tee designed by a professional runner and climate ambassador to re-think sustainability in sports officially launched its crowdfunding campaign in May on Kickstarter with the goal to bring a unique solution to help people feel extra good in their sportswear and lower their impact on  the planet.

Finding answers to the issue of suffocating sports t-shirts feeling like plastic and breaking the sustainability vicious circle were the driving force of this project. Famous sports brands are using textiles made from recycled PET bottles. While it is giving the bottle a new life out of our oceans, this apparel ends up having the same bad effect on our environment as any other petroleum-plastic textile: every time we do laundry it releases micro-plastic in the waterways. We are all part of this pollution. The idea to mix recycled PET and bamboo is directly addressing this issue to raise new thoughts among key players in the recycling industry. The addition of bamboo to the Sustainabili-Tee fabric makes it extra-technical at a lower cost for the environment. Imagine wearing a shirt that feels as if you’re wearing nothing. It is breathable, anti-odour, anti-UV, extra light, resistant and dries very quickly.